NEW DELHI — Futurebrands, a subsidiary of McCann-Erickson, is a brand-building services agency that manages a portfolio of primarily consumer facing companies. Before taking up this assignment, he was the President of McCann-Erickson, one of India’s premier advertising firms.

In addition to his work with brands and advertising, however, Santosh writes a weekly column for the Times of India which looks at changes in contemporary Indian society.

His recent book, Mother Pious Lady, continues from that view with a warm and sensitive look at India’s changing urban middle class.

 

Twitter: @desaisantosh